KBL launches multi-brand beer campaign
Kenya Breweries Limited has launched a 6-week consumer promotion dubbed Sherekea Tafrija that will see consumers stand a chance to win Sh 50 million worth of prizes.
One consumer of Tusker, Guinness and Pilsner will get a chance of walking away with the grand prize of Sh 5 million, 20 others will get a chance of winning Sh 100,000 each and many others stand a chance to win daily cash prizes.
“As the name connotes, through this campaign we want to reward and celebrate with all Kenyan beer drinkers and thank them for their continuous support over the years,” KBL Marketing Director, John Williams said during the launch of the promotion on Sunday.
Consumers will be required to participate by sending the number under the crown of the participating brands to 21450 via SMS from all the mobile service providers.
The promotion will only be open to people over 18 years of age and age verification will be conducted.