68pc of Nairobians yet to buy digital set boxes
A significant portion of Nairobi residents will not watch television from Friday should the Appeals Court allow for the switch from analogue to digital transmission.
This is according to a new survey by Ipsos Synovate that revealed that 68 per cent of Nairobians do not have set top boxes.
“Only 32% of Nairobi residents own a television set and have a set top box to convert analogue signals to digital,” said Maggie Ireri while releasing the results of the survey.
The survey further indicated a high level of awareness of the impending digital switch among city residents.
The awareness levels stand at 99 per cent.
In the market share by service providers, GoTV has the largest number of subscribers at 43 per cent, followed by Dstv at 28 per cent Startimes at 20 per cent, Zuku at 6 per cent and independent service providers at 4 per cent.
Three media houses, Nation Media Group, Standard Media and Royal Media Services went to the Court of Appeal to stop the analogue switch off.
Appellate Judges Roselyn Nambuye, David Maraga and Daniel Musinga restrained the Communication Commission of Kenya from implementing the migration from analogue to digital television broadcast, on grounds that a switch at this stage may prejudice the outcome of a case by the media houses.