Actor Baha seals endorsement deal with tour firm
Leading travel agency Expeditions Maasai Safaris has tapped former Machachari actor Tyler Mbaya, popularly known as Baha, as brand ambassador.
The agency, famed for promoting domestic tourism, will have the popular actor as the face of the firm’s “Commit kidogo kidogo” campaign after signing a one-year deal.
Founded in 2014, Expeditions Maasai Safaris’ popular “Commit Kidogo kidogo” has been embraced by many families who are now paying for their holidays in installments.
Speaking during the signing of the agreement at the company’s headquarters at the Kenya Police Sacco Plaza in Nairobi, Expeditions Maasai Safaris chief executive officer Mr Pancras Karema said he is elated having Baha on board as part of the new campaign.
“Tyler will support our #YouDeserveAHoliday Campaign by ensuring more Kenyans embrace our flexible commit Kidogo Kidogo payment plan,” said Mr Karema.
Baha expressed excitement with the opportunity saying he’d always wanted to work with a tour company that is at the forefront of enabling Kenyans to travel and experience the world.
“With all that has been going on in my love life, this opportunity could not have come at a better time and I intend to make the most out of it,” said the popular actor.
Expeditions Maasai Safaris marketing officer Joseph Maina said the plan is targeted towards seeing more Kenyans take advantage of traveling on budget to travel with their families for leisure.
“Our shared goal is to enable every household in Kenya to enjoy a holiday at least once a year,” he said.
Baha is considered a role model by several upcoming actors as he joined the industry while barely in his teens and has managed to remain relevant for more than a decade.
He recently became a dad.
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