Arimi’s jelly denounce ‘new’ packaging
ByThe manufacturers of Arimi, A popular milking jelly, have distanced themselves from a proposed new packaging of the product.
The statement came even as supposed artist’s impression of the product, which has been in the market for decades, was met with opposition online.
Originally marketed to cow farmers as an actual milking jelly, Arimi’s has found its way to the Kenyan psyche and is now a go-to product for all purposes.
It is particularly loved for being quite plain and natural, unlike other products that are full of perfumes and all manner of unknown additives.
Responding to reports of the new packaging, Arimi’s states, “To all our esteemed customers and users of our products, we are not rebranding, the circulating brand is just someone’s suggestion. We stick to our initial brands! Otherwise enjoy the greatness of your skin care.”
In the new design, the artist gave it a navy blue and yellow colour theme, much to the chagrin of some customers.
“I did the unthinkable, I decided to rebranded your favorite brand as a slightly premium product. This is a passion project, I hope you like it,” she tweeted on Saturday.
I did the unthinkable, I decided to rebranded your favorite brand as a slightly premium product. This is a passion project, I hope you like it. If you do check out it the rest of it here https://t.co/M8E2xSqCpk #brand #project #logodesign #rebranding #arimis #arimiskenya pic.twitter.com/wppwpSOfqn
— Nanzia Hellena (@thetriggahappy1) October 23, 2021
The pictures went viral, triggering a barrage of comments from customers, who were disappointed by the new Arimis theme.
To whom it may concern,
We want our Arimis package not this new one that looks like a hair product! Again let it remain mafuta Ya Ngombe not that Petroleum Jelly thing mnatuambia. pic.twitter.com/KmYOQZNdaJ
— Nzau Terry (@TerryNzau) October 26, 2021
This right here is the only arimis a hand can trust when it comes to thrusting pic.twitter.com/857RsKI1xA
— gemini (@ganymade_R) October 27, 2021
I wish you had rebranded anything but Arimis. Kenyans on fb are gonna have a bad night since they just discovered these photos a few minutes ago ??? and think Arimis is branding for real!!
— Luvuno Mwachiro (@LuvunoMwachiro) October 26, 2021
Arimis doesn't need rebranding.
— Atieno✨ (@suzieodhiambo) October 27, 2021
Simple but elegant is the way we like it, rebranding Arimis makes no sense
— Martin Wambugu (@WambuguMartin) October 27, 2021
why re-brand ?? Or what is the mind of the manufacturer? The long tube is the really Arimis, this one, nooo.
— Mose (@iamMoseDaniel) October 27, 2021
Arimis without the cow ? is not arimis
— isaiah ?????? (@isaiahmng_) October 27, 2021