Content creator Dennis Ombachi explains why he turns down lucrative brand
By Elizabeth NgigiRenowned content creator and former rugby player Dennis Ombachi, popularly known as, the Roaming Chef, has revealed his commitment to his beliefs and principles over monetary gains by turning down several lucrative brand deals.
This revelation came to light after a viral post on X, where he announced his decision to sever ties with Safaricom.
In the post, Ombachi explained that he would no longer work with Safaricom as an influencer due to allegations that the company had intentionally disrupted their services on the evening of Tuesday, the 25th, following protests against the Finance Bill, 2024.
The protest saw youth invade Parliament in a bid to persuade MPs reject the Bill.
The announcement sparked a debate among social media users, with some questioning the authenticity of Ombachi’s decision.
Addressing these concerns, Ombachi took to his X page to clarify that his actions are driven by his values rather than financial incentives.
“My decisions are all based on my values, not money,” he said.
Ombachi disclosed that this was not the first time he had made such a decision, revealing that he had previously turned down significant offers from betting and alcoholic beverage brands.
“I have turned down heavy bags from betting and alcoholic brands because of what I believe in and life experiences. Money can buy all the nice things but of what use are they if we lose all the things that money can’t buy?” he wrote.
The impact of Ombachi’s stand resonated with others in the influencer community.
Social media influencer and artist The Magunga also announced his decision to cut ties with Safaricom.
“I will earn my keep elsewhere! It’s a tough decision since I have been loyal to Safaricom for over 10 years and we have worked together all along. But after what you guys did, I am ashamed to be associated with you,” he posted.
The Magunga further confirmed that Ombachi’s bold stance had inspired him to make his own decision public.
“I have to admit that my decision—while it is something I held in my heart since jana—was emboldened by Ombachi today morning,” his tweet read.
The duo joins a growing list of high-profile influencers distancing themselves from Safaricom.
Among them are content creator Muchiri Mike, Actress, Catherine Kamau, and gospel artist and podcast host Ben Cyco who said he would pull down his songs from Safaricom’s Skiza platform.