Hustle

Mum denied me job at Keroche for lack of experience: heiress

Anerlisa Muigai. PHOTO | COURTESY/ INSTAGRAM

The heiress to Keroche Breweries, Anerlisa Muigai, has landed a job and revealed it was not handed on a silver platter.

Ms Muigai posted on Instagram how she was turned down due to lack of experience when she first applied for a marketing job at the Keroche Breweries.

Tabitha Karanja, Ms Muigai’s mother, is the managing director of Keroche Breweries.

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The Keroche Breweries Managing Director Tabitha Karanja (center) with her two daughters Anerlisa Muigai (left) and Tecra Muigai (right) at a past event. PHOTO | FILE

The rejection did not crush Ms Muigai’s dreams. It inspired her to start her own company: Nero Limited that produces the ‘Executive’ bottled still water.

And two years down the line, Ms Muigai says she reapplied for the same position at Keroche and was given a job in the marketing department, where she would be in charge of marketing the Summit brands – Summit Lager And Summit Malt – and vodkas.

View this post on Instagram

I first applied for a Marketing job in Keroche breweries but due to lack of enough experience, i was denied the job 🙁 so what next? i decided to start Nero company Ltd to produce #executivestillwater , to learn more and maybe re-apply for the marketing job >>>> fast forwarding to today (after 2 years) i have finally been given a job in the marketing department at KB. i will be working mainly on the Summits #summitlager and #summitmalt and Vodkas #cresent, #lemontwist. That aside i have also learnt that its all about believing in yourself and not giving up. :)*.

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