NMG online platforms boast majority audience during Ruto’s inauguration
By Wangu KanuriKenyans preferred to follow proceedings during President William Ruto’s inauguration on Nation Media Group’s (NMG) online platforms, a research by the Media Council of Kenya (MCK) shows.
President Ruto was sworn in as Kenya’s fifth Head of State in a glittering military ceremony at the 60,000 seater Kasarani stadium attended by a full capacity including 20 African Heads of State.
NTV Kenya’s YouTube platform was the second most watched platform during the event, with Nation.Africa, another of NMG’s platforms coming in third.
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KBC Channel 1 emerged fourth position while KTN News was fifth out of the 13 sampled stations.
The ratings place NMG as a market leader on print, television and digital media.
The giant media house boasts several digital platforms including Nation.Africa and Nairobi News websites.
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The MCK statistics also show three peak times when Kenyans watched the different media houses.
For instance, during President Ruto’s speech at 3:30pm, Nation.Africa recorded 21,016 numbers having an average of 24,596 in the whole event.
Additionally, NTV Kenya’s YouTube recorded 66,093 at 12:45pm during President Ruto’s swearing in, 90,792 during the handing over with 48,453 watching Dr Ruto’s speech and an average of 67,908 people watched NTV during the inauguration.
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Where Kenyans watched the Presidential inauguration #InaugurationKenya pic.twitter.com/xx309yRqE0
— Media Council of Kenya (@MediaCouncilK) September 14, 2022