Swivel Marketing dominates Marketing Society of Kenya Awards 2016
By NAIROBI NEWS REPORTERSwivel Marketing dominated this year’s Marketing Society of Kenya awards by scooping several awards.
The marketing firm won Gold for Best Experiential Campaign, Tusker Twende Rio, 2nd Runners up for Brand Loyalty Campaign, Pilsner Shikilia Nganya campaign, 1st Runners up for Sales Promotion campaign, Bailey’s campaign and 2nd Runners up for Best Distribution Strategy and Implementation campaign for Population Service Kenya Kuwa True Campaign.
Speaking after the awards ceremony, Swivel Marketing, Managing Director for Kenya Mr Mike Krynauw said that the awards were a manifestation of the company’s increasing focus on integrated marketing especially incorporating digital communications to reach a diverse segment of audiences.
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“As a leading marketing firm, I believe it is upon us to keep pushing the industry benchmark higher taking advantage of research and best practice. We have focused sharply not only on delivering insightful campaigns but also in executing smartly. This discipline has been the key to our growth and success,” said Mr Krynauw during the awards at the Aboretum grounds.
He added that the Tusker Twende Rio Campaign ignited a sense of patriotism among Kenyans to support their favourite athletes as they went on to compete during the 2016 Rio Olympics in Brazil.
“The campaign gave us a chance to utilize our innovative team and craft an award winning idea that resonated well with Kenyans. We are proud to be associated with this campaign,” he said.
MSK is the national umbrella body for all marketers in Kenya whose key mandate is to empower and regulate the marketing industry.
MSK also drives marketing, business mentorship and arbitration through the Advertising Standards Board.
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