TECNO voted among Most Admired brands in Africa
By Nairobi News ReporterTECNO has for the fifth consecutive time attained an impressive showing as one of the top brands in Africa.
As per the Africa Best Brands 2021, the mobile phone brand was ranked at number six on the continent despite being in existence for less than a decade.
Established in 2011, the Brand Africa 100: Africa’s Best Brands rankings is the most authoritative survey and analysis on brands and underlying businesses in Africa, based on a study by Geopoll across 28 countries spanning all the five economic regions and analysis and ranking by Kantar and Brand Leadership.
Collectively they account for over 80 percent of the population and over 80 percent of the GDP of Africa.
The 2021 survey was conducted between March and April 2021 and yielded over 80,000 brand mentions and over 3,500 unique brands.
Since its entry into the African market, TECNO’s operations have been customer-focused.
Year in year out, they have ensured that their offerings are tailored to meet the needs of Africans.
TECNO has worked tirelessly all these years to do just that. With the brand’s Phantom, Camon, Spark and Pova smartphone series, TECNO has been able to set numerous records that define its success and popularity on the continent, evident of its dogged resolve to present Africa with the best of technology and innovation. When TECNO launched dual SIM cards in Africa, there had been nothing of the kind before then.
TECNO was also the first to develop long-lasting batteries that lasted 3 days to combat the epileptic power supply in places like Nigeria. The brand was also the first to bring camera solutions on their smartphones that suited the predominant African dark skin.
After more than a decade of commitment and consistency, the rewards are finally falling in. Earlier in the year, Counterpoint Research ranked TECNO as Africa’s number one smartphone brand in 2020, stating that TECNO made its breakthroughs in mobile photography technology and continued investment in the market throughout the pandemic despite a challenging year.
And now, with Brand Africa’s new rankings, TECNO has once again come out tops, becoming a leading player in mid to high-end mobile brand segments in Africa.