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Anerlisa Muigai’s favourite author trademarks word ‘msaidizi’ amid mix reactions

Author and Senior Investment Banking Analyst, Paul Mithika, popularly known as “Msaidizi,” has recently made headlines by securing the legal trademark for the Swahili word that has become synonymous with his identity.

Taking to social media, Mithika announced, “It’s official. I now own the exclusive rights to use the word/name/brand Msaidizi: The word ‘MSAIDIZI’ is now a legal trademark in classes 36 & 41 and cannot be used without permission.”

The trademark specifically covers a range of areas, including education, training, entertainment, and financial services.

Also read: EXCLUSIVE: Rashid Abdalla set to trademark iconic slogan ‘Sisemi Kitu’

Mithika emphasized that permission must be sought for using the term in activities such as arranging and conducting concerts, conferences, educational events, financial consultancy, and management.

However, the move has sparked controversy, with some expressing reservations about trademarking a common Swahili word.

One Instagram user, frank_omullo, drew a parallel to Disney’s controversial trademark of “hakuna matata.”

Frank_omullo commented, “This is such a common word in the public domain, and being exclusive to an individual doesn’t sit right with me. Unless I really am missing out on the full scope of your copyright ownership. What is the issuing authority?”

In response, Mithika defended his decision, stating, “I have trademarked my name in those 2 classes out of the many as I intend to use it as such. READ my caption.” He urged critics to understand how trademarks work and stressed that he has specific plans for utilizing the trademarked term.

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Mithika gained fame through his book, “The Boy Who Believed,” a poignant account of his journey from a small village in Meru, Kenya, to becoming a Senior Investment Banking Analyst in New York City.

The book details Mithika’s struggles and triumphs, emphasising the transformative power of education.

Keroche heiress Anerlisa Muigai with Paul Mithika’s book. PHOTO| COURTESY

Mithika’s encounter with Keroche heiress Anerlisa Muigai, who expressed admiration for “The Boy Who Believed,” added to his rising profile.

He shared the moment on Instagram, captioning it, “Isn’t her smile gorgeous? Anerlisa Muigai fell in love with this book and said she will finish it in a day.”

“The Boy Who Believed” narrates Mithika’s early challenges after the death of his father, portraying his unwavering belief in education as the key to changing his life. Despite disruptions, Mithika’s determination prevailed, leading to a scholarship that opened doors to Michigan State University.

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His educational journey continued with the Equity Leaders Program, where he mentored others. The trademarking of “Msaidizi” adds a new chapter to Mithika’s story, marking his commitment to utilizing the term in specific domains.

As reactions pour in, it remains to be seen how Mithika’s trademark of “Msaidizi” will shape his future endeavors and whether the controversy surrounding the move will subside.