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Ayra Starr: I am proud to be a role model and ambassador for African female musicians

Afrobeats star Ayra Starr says it feels good to see how much African women are rising to the occasion, breaking the ceiling and becoming more recognisable internationally as far as music is concerned.

The 21-year-old, who has written songs for top celebrities including Rihanna, believes she has succeeded in levelling the playing ground in an industry that is male-dominated.

“There are so many women in music today behind the scenes, in front of the camera, musicians, sound engineers, all these women working hard and programmes such as Spotify EQUAL are doing a great job in highlighting all their hard work,” stated Ayra after being selected as the latest Spotify EQUAL ambassador.

In an interview with RADAR programme, Ayra observed that being successful as a young woman in the murky business of music has made many African young women believe that they too can, something she says gives her a lot of satisfaction.

“Being a woman signed to Mavin Records, I feel like a lot can happen now. You can’t be too young, you don’t have to be male or female, you can do what you like. Now it’s like I have done this for us,” noted Starr, who signed with Mavin at the age of 18.

This latest development of her selection as Spotify EQUAL ambassador comes at a time her new release Commas has garnered over 35 million streams since February this year when it was released on Spotify.

The vocalist, who landed her first Grammy nomination in 2024 for Best African Music performance, is currently among the top 10 most listened to artists on the platform in Kenya and Nigeria.