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Bidco launches ugali noodles with sukuma wiki flavour


Are you a lover of ugali and sukuma wiki but have no time to prepare? Well, worry no more.

Bidco has launched maize meal (Ugali) noodles with sukuma wiki flavour alongside a new line of cheese and onion flavoured noodles to the local market.

The new flavours are targeted at local noodle-lovers who grew up eating the country’s most staple food, ugali and sukuma wiki.

Bidco Africa Group chief executive officer Thiagarajan Ramamurthy said the introduction of the new noodle variants was an expansion of the group’s classic tomato, chicken and onion flavours that hit the market less than a year ago.

CONSUMER TRENDS

“The introduction of Ugali Noodies with sukuma wiki flavour and cheese variants has been informed by our studies on consumer trends and preferences,” said the CEO.

He noted that the new variants also meet today’s dietary needs of amongst others flow carbohydrates and gluten free food.

PHOTO | COURTESY
PHOTO | COURTESY

The government through the ministry of agriculture recently unveiled a push to compels millers in the country to blend maize and wheat flour with other nutritious crops so as to end the current over-reliance on maize.

GROWING POPULATION

The move was also necessitated by a growing population and ongoing changes in climate.

Agriculture (PS) for Crops and Policy Intervention Richard Lesiyampe in an earlier interview with Nation said the policy will also help the country open up economies of other parts of the country that grow other cereals, create new jobs and ensure food security and nutrition.