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Big surprises in list of Kenya’s most popular brands

Toyota, Nakumatt, Airtel, Samsung and Bidco are Kenya’s most popular brands in their respective categories, a survey by Swiss market research firm ICERTIAS shows.

Surveyed for the ICERTIAS Best Buy Award, respondents were asked what goods and services they felt best represented value for their money (price-quality ratio), based on their experience.

The survey addressed about 50 different categories of products and services in retail, food, footwear, clothing, cosmetics, home appliances, telecoms and financial sectors.

The survey presented the respondents with open-ended questions that required them to freely choose products and service providers based on their preferences.

The ICERTIAS Best Buy Award survey shows that both domestic and international brands fared well.

When asked which ice cream brand they preferred the majority of Kenyan respondents answered Dairyland.

In the supermarkets category, Nakumatt was voted best while Tusker topped the beer category.

Bidco (edible oil), Toyota (family cars), Jogoo (maize meal), Ketepa (tea producers), Safaricom (broadband Internet), Jumia (online stores), Samsung (smartphones), Equity Bank (banking), Toshiba (laptops), Airtel (mobile network), M-Pesa (mobile payments), and Hotpoint (household appliances) also led the brands in their categories.

Others were Colgate (toothpastes), Easy Coach (public transport), London Distillers (spirit brands), Coca Cola (soft drinks), Dinku (furniture retailer) and Jubilee (insurance).

SOURCE: Business Daily