Billionaire Gicharu speaks of poaching top radio presenters
There were days when radio poaching created showbiz juice whenever the best presenters changed stations in search of the highest paychecks.
That same scenario appears to reincarnate itself in this error of digital disruptions.
One man leading the latest disruption is billionaire Simon Gicharu, founder of Mount Kenya University.
With his latest investment, Radio 47 set to go on air this month broadcasting in Kiswahili, the businessman has invested millions in poaching renowned Swahili radio journalists.
The biggest causality of the poaching has been Standard Media Group, Radio Maisha, which has seen a good number of its radio presenters defect to Radio 47.
Those who have already left include sports presenter Hassan Mwana wa Ali, Lynda Oriaso, Geoffrey Mang’ou and Beatrice Maganga.
Irene Kaimuri and Eric Wambugu will also join Radio 47 as producers.
Radio 47 has also raided Milele FM, reportedly owned by the Kenyatta family poaching presenter Evah Mwalili.
Nonetheless, the businessman is unapologetic about his raid stating that he intends to replicate the successes of his other media stations on Radio 47 and so he believes poaching proven and tested presenters is the only way to go.
“The success of our sister stations (Royal FM and TV 47)have really proved that there is still space and segment for the audience with the right content, and we are optimistic and ready for the market as we launch Radio 47 this month,’’ Gicharu says.
Royal FM broadcasts from Kigali, Rwanda, while TV 47 operates in Kenya.
Once it goes live, Radio 47 will start by broadcasting in Nairobi, Webuye, Kisumu, Kericho, Mumias, Mombasa, Lamu and Garsen, and Central Kenya.