Nairobi News


Brand new BMW X1 up for grabs in EABL’s consumer promotion

East African Breweries Limited (EABL) has unveiled an off-trade consumer promotion aimed at rewarding and appreciating consumers of all Beer, Ready-To-Drink and Spirits brands.

The eight-week promotion, dubbed Red Dot, will see shoppers win prizes worth over Sh10 million on a daily, weekly and monthly basis, if they purchase EABL products with a red dot sticker in over 150 retail off-trade outlets countrywide.

“This is the second time we are having the Red Dot Consumer Promotion, following the great success of the first edition that run over December 2015,” said Andrew Kilonzo, Premium Trade Sales Director at KBL.

To participate, shoppers who purchase products with the red dot sticker will have to scratch to reveal a seven-character code, which they will send via SMS to 20247 to stand a chance to either win daily instant cash prizes or be entered into weekly, monthly and grand draws.


The grand prize in the promotion which started on 27th February 2017 will run for 8 weeks will be a brand new BMW X1, a top-of-range luxury car brand with off road capabilities.

In addition, EABL will also reward consumers on a daily, weekly and monthly basis with cash, home theatres and Smart TVs and shopping vouchers.

The Red Dot Consumer Promotion follows another successful EABL Guinness national consumer promotion in which consumers won various prizes and a grand prize of a trip to the United Kingdom to watch a live football match.

Off-trade outlets are retail outlets other than pubs, bars and restaurants such as supermarket and convenient stores.