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Construction worker wins Sh2m as mCHEZA ventures into Tanzania

By HILARY KIMUYU December 19th, 2017 1 min read

The life of a 36-year-old construction worker from Mombasa has been transformed after he won Sh2 million in mCHEZA’s daily jackpot.

Elijah Muchiri’s windfall coincided with the betting company’s launch in the Tanzanian market.

The 2-year-old platform has turned more than 20 clients in the Kenyan market into millionaires since its launch, Muchiri being the latest lucky winner.

mCHEZA Chief Executive Officer Peter Karimi expressed excitement in the expansion, adding that it signifies the advent of better player experience.


“It has been an incredible learning experience for the business to venture into Tanzania. The market is ripe for gaming and different markets respond to gaming differently. We’ve chosen to invest more in upgrading the platform to make it more entertaining and user friendly, as per our customer feedback,” said Karimi.

Mr Karimi also assured Kenyan customers of a system upgrade which would be more user-friendly and entertaining.

The platform, which is on an aggressive growth strategy across Africa is implementing a more strategic approach to its competitive edge, improving customer experience and customizing the brand to suit the new market.

Customers in Tanzania will be able to sample a glossier, more refined online experience, playing on up to 20 sports disciplines and 100 football markets.

Over and above live-betting and match analytics, customers also enjoy an addition of virtual sports and multi-view offering of different sports enabling them to follow concurrent live matches. Punters will also be able to place bets on the outcome of TV shows and global politics.