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Content creation and its impact on morality

A few days ago, singer Bahati posted a photo of his celebrity wife Diana Marua being waxed as he watched.

The photo stirred mixed reactions online with many people claiming the two went overboard in content creation.

This shows that there is a thin line between content creation and morality.

The realm of content creation has become a global phenomenon, inundating us with fresh material on a daily basis.

While content creation boasts several positive aspects and strengths, concerns regarding the potential erosion of cultural values, particularly among millennials who were raised with strong moral foundations, have come to the forefront.

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Just like Bahati and other content creators, people have now adopted a more unorthodox approach in their pursuit of gaining attention and making money. Personalities such as Embarambamba have drawn significant attention, producing “gospel” songs and content that often appears bewildering, as exemplified by his recent track, “Nataka Kunyonya.”

In Kenya, social media, especially platforms like TikTok, has witnessed an exponential surge in popularity, attracting numerous young individuals eager to monetize their content.

Many have notably improved their financial standing through their content-creation endeavors.

TikTok, in particular, has provided a platform for the emergence of countless influencers.

Nevertheless, the current prevalence of celebrities engaging in cross-dressing has left many Kenyans contemplating whether it signifies a new societal norm or simply a facet of content creation.

Certain influencers have utilized content creation to perpetuate their own fabricated personas, contributing to the erosion of cultural values held by many. Some artists have also embraced cross-dressing, resulting in a division of public opinion.

While some view it as a mere tactic for gaining popularity, others label it as an attempt to dismantle traditional cultural norms.

It appears that, for some, dressing as a woman has now become a form of content creation.

Influencers like Embarambamba, Bahati, and Kinuthai have faced scrutiny for their cross-dressing antics, often justifying it as a means of creating engaging content.

While some artists invest substantial effort into producing progressive and captivating content, others opt for the easier path of cross-dressing to capture attention and amuse the Kenyan audience.

This disparity in content creation strategies has ignited debates, with concerns that values are being compromised by these influencers.

In recent times, many internet users have resorted to social media platforms to express their frustrations about the content being circulated online. Their voices have eventually reached influential figures, including the country’s leader.

Despite allusions to content regulation, unconventional content continues to populate media spaces, contributing to the erosion of societal norms and values.