Dettol marks global hand washing day with Nairobi Fun Day
Dettol will tomorrow mark the Global Handwashing Day with five thousand children at the SOS Children’s Village in Buruburu, Nairobi.
The event, which will be held in concurrence with similar ceremonies across Dettol’s other key global markets is part of an ongoing global campaign to promote handwashing with soap as a way of reducing diarrheal related deaths among children, especially those under 5years.
Considered as the gold standard in germ protection, Dettol has been committed towards spreading the awareness around hand hygiene amongst children across the globe. As a part of the Global Handwashing Day celebrations, Dettol has launched a global campaign – GiveLifeAHand – which aims to make the lives of 1.2B healthier and happier by improving their hygiene habits. The GiveLifeAHand campaign will be spread account 19countries in 4 continents each with a common objective of: educating communities on the importance of handwashing. Led by digital, the campaign emphasises on creating a big impact of saving lives by taking small steps like inculcating good hand washing habits.
Global Handwashing Day is an annual global advocacy day dedicated to increasing awareness and understanding about the importance of handwashing with soap as an easy, effective, and affordable way to prevent diseases and save lives.
On a local level, Dettol East Africa has implemented the Healthy Hands Program. Since August 2010, the program has taught over 3Million children why, when and how to wash their hands in over 3,500 schools. Target is to reach 4Million by end 2016.