Diamond Platnumz to unveil new signee for WCB record label
Diamond Platnumz, the Chief Executive of WCB (Wasafi Classic Baby), is gearing up to introduce a new signee to his renowned record label later today.
The announcement, made via Instagram, comes after a notable gap of approximately three years and seven months since the label introduced Zuchu as its previous revelation.
Diamond Platnumz, also known as Chibu Dangote, expressed his enthusiasm for showcasing the wealth of talent in his country, sharing the news with fans alongside other signees.
In his Instagram post, he emphasized his commitment to bringing icons into the music industry, stating:
“We just unveil icons, and so when you hear we are unveiling artists, just know we are bringing icons only. I don’t just sign artists.”
The CEO hinted at the new signee’s exceptional talent, assuring fans that they can expect a diverse musical experience.
“Fans should be getting different music, and that is what I have been trying to do as an artist,” he added.
Diamond Platnumz shared a sneak peek of the contract signing process back in February 2023, displaying a section of the agreement between WCB and the new artist.
However, as of now, the face and name of the upcoming talent remain undisclosed.
The new signing comes amid recent departures from the WCB label, including Rayvanny, who founded Next Level Music, choosing to pursue an independent path. Previous departures include notable artists such as Harmonize and Rich Mavoko.
Diamond Platnumz addressed claims of exploitation in July 2022, responding to accusations of requiring large sums for contract terminations.
He clarified that WCB Wasafi operates as a business, with substantial investments in the music industry.
Anyone signed under the label is expected to adhere to the established terms and conditions, and contract terminations involve financial settlements.
“We are in the music business but at first there were rumours that artistes are being exploited. It even reached the President but we explained ourselves saying this is business and they understood it from our point of view.
“So you can’t just leave when we have invested millions in your craft. I invest in these people, make ensure they have a name for themselves, plus shows so that we can also make money at the end of the day,” Diamond explained.
Adding that; “If I wanted I could have invested that money in something else, but I choose to invest in entertainment. WCB artistes are some of the richest artistes right now because of the investment we put in them.”