Nairobi News


Dr Catherine Masitsa: How RHON has boosted my wine business

She started her winemaking business in 2022 after months of research which now has at least three offerings; Samantha Rose, Samantha Red, and Samantha White in the market.

In less than three years The Real Housewives of Nairobi, currently streaming on Showmax, Dr Catherine Masitsa, popularly known as Dr C says that in the show’s season 1 Kenyans welcomed her and her products – Samantha Wines – and doors opened that she never imagined.

“I mean, look at me, I look good, right? I’m launching new products because my business has grown and that is part of the impact of RHON.

“That’s why this season (2) I’m expanding my business by launching more products and increasing the Samantha brand SKU. We now have champagne, prosecco, sparkling wine and even Dr C gin as part of our brand. Away from the business, I’m enjoying life with my family and just living the Kenyan dream.

“I have lived life, changed careers, built a business, created my table and now, I’m sitting at the head of that table and thriving,” she adds. “I am done living my life with society’s expectations of me.”

RHON follows the lives of influential and successful women as they navigate their careers, relationships, and lifestyles in Nairobi.

Dr C built her brand, Samantha Bridal, for 20 years and says she needed to do something to reignite the brand and attract new people and that’s what RHON S1 did for her and her business.

“The show gave me an opportunity to put my brand out there when people can still buy me because they can see who I am. And not only in Kenya, the show has helped me across Africa. I’ve received feedback from distributors in Uganda, Ghana, Nigeria and South Africa wanting to stock my wine.

“Because of The Real Housewives of Nairobi, we have managed to get our brand name out there and extend it beyond Kenyan borders,” she says.

Married for 28 years, Dr C says that celebrating those years of friendship and marriage is a big milestone that she does not take for granted.

“He is my best friend and my cheerleader. Most of the time, he’s in the background but he will observe and advise me. We launched my champagne brand to celebrate our relationship but more so, we’re celebrating the business Samantha Bridal, which I launched after our wedding.”

She says in Season Two, she will also be going big with her matchmaking business despite the controversy in S1 about her being a matchmaker.

“In S1, we received such unwarranted attention regarding my matchmaking business. I have helped bring together lots of happy couples now, and we now even have an app that is doing extremely well. But we’re still a very boutique entity because it’s not something I started doing for money,” says Dr C.