Here is what DStv did to make ‘Njaanuary’ tolerable
With the infamous January financial woes biting hard, DStv Kenya surprised Kenyans across the country by rewarding them, in an effort to make the month more financially bearable after the December holidays.
The pay TV company ran a campaign dubbed NjaaSanta which aimed at easing the January blues for Kenyans for both subscribers and non-subscriber.
NjaaSanta awarded people randomly as they went about their daily lives by not only paying subscriptions and giving DStv decoders, but also fueling cars, paying for meals, paying for shopping in supermarkets and even buying school uniform and school shoes and giving various branded goodies.
It also came strapped with a 90-day NjaanuarySurvivalKit with tips and trick to guide customers to their favorite shows on DStv.
Philip Wahome, Multichoice Kenya Corporate Communications Manager, said that the company knows that entertainment is a powerful way to tell stories that bring people together around shared passions adding that their aim was to enrich lives.
“We aspire to this through our channel offering as well as creating a tangible benefit in the lives of our subscribers and in the communities where we operate. We understand that January comes with a lot of challenges for most people and we hope to enrich the lives of Kenyans through the NjaaSanta campaign by easing the financial burden for some Kenyans across the country,” he said.