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DStv slashes decoder price by 48 per cent

Pay-TV provider DStv has slashed the price of its high-definition decoders by 48 per cent to Sh2,499, in a bid to sign up new subscribers amid rising competition in the market.

New subscribers without the DStv satellite dish will pay Sh5,700. Prices for other DStv decoders, however, remain unchanged.

The battle for pay television subscribers has gone a notch higher in the ongoing migration from analogue to the digital broadcasting that has opened up the field to investors such as Safaricom that last Friday unveiled its Internet-enabled decoder.

MultiChoice Kenya corporate communications manager Philip Wahome said DStv is eyeing new subscriptions with the price reduction while also reaching out to consumers who are not within the digital terrestrial television coverage.

“Going forward, especially with the global digital migration deadline scheduled for June, the competition will be on content and more so clarity. This is the reason we are reaching out to consumers with our high definition decoders,” said Mr Wahome at a media briefing on Tuesday.

DStv decoders previously retailed at between Sh4,800 and Sh30,400.

It launched its high definition decoder in September with the aim of replacing the standard definition single view decoder. High definition offers superior picture quality.

The competition in the market is gaining momentum with consumers tipped to be the biggest beneficiaries.

Source: Business Daily