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Facebook and Instagram to start paying Kenyan content creators – Ruto

President William Ruto has announced that Facebook’s parent company, Meta, has agreed to monetize content in Kenya following successful talks.

In his speech during the Jamhuri Day fete at Uhuru Gardens, Nairobi, the Head of State said that he had spoken with Meta, and the company agreed for creators to monetise their content

He said content creators would earn a living by producing original content on Facebook and Instagram.

The president revealed that Meta had run a pilot programme with eligible Kenyan content creators.

“I have good news for our creatives and those who imagine and produce content through Facebook and Instagram. Just yesterday, Meta committed to helping creators in Kenya earn money for crafting original content. Following a pilot programme with eligible creators in the country, Meta will be expanding monetisation opportunities and allowing more creators to earn a living doing what they love,” he said.

Also read: Stylish President Ruto steps out in Sh160,303 louboutins for Jamhuri Day celebrations

Facebook is a free social networking app that allows users to connect with friends and family through private chats, sharing photos and videos, and posting updates on their profiles.

It has been a critical tool in redefining relationships in the digital age, where people rely on social apps to connect.

Kenya will now join Egypt and South Africa, which have been the only two countries in the continent which has a Facebook Creator program.

These were the only two countries in Africa where you could monetize your FB audience or content.

It can be attributed to its high usage; Egypt ranks 10th in the list of world countries that use Facebook the most, with 42 million people in 2023 and South Africa takes position 20 with over 20 million users.

Per industry insiders, Facebook compensates content creators Sh1,200 ($8) to Sh3,000 ($20) per 1,000 views, and the average CPM (Cost Per Mile) in most African countries ranges in the lows of $8 – $10 because the marketing industry is underdeveloped when comparing it with countries like USA, Australia, Canada, and the UK.

Cost Per Mile is also cost per 1,000 views. With a base CPM of Sh1,200 ($8), most Facebook creators in the category of micro-influencers – accounts with one thousand to ten thousand followers – earn an average of between Sh92,000 ($600) to Sh200,000 ($1,300) in a month.

Monetizing your Facebook account will not only help you build a passive income to add to your savings bucket but also build your relationship with fans and followers through entertaining, engaging, and high-value content.

Also read: Kenyan awards for Content Creators set to be launched

However, before you start earning through Facebook in-stream ads for video-on-demand and live videos, there are minimum requirements you must have attained on your Facebook page or profile:

Eligibility standards

* You must be 18 years and above

* Have 5,000 followers on your private Facebook profile or 10,000 followers on a Facebook page

* On your video content on your Facebook profile, have a minimum of 60,000 total minutes viewed in the last 60 days from organic followers or 600,000 viewed minutes within the same time for a Facebook page

* If you want to monetize your Facebook profile, you must have a minimum of five live videos or three if it is a Facebook page

* You must be in a country that is eligible for in-stream ads – advertisements that play on your videos before, during, or after play