Forget Good Bread, Elliots tastes better, K’Ogalo fans told
Gor Mahia will on Wednesday evening unveil Elliots bread as their new partners after ending a short-lived deal with Good Bread Kenya.
K’Ogalo pulled out of the five-year deal they signed with Good Bread as the latter could not satisfy the market demand. In the deal that has gone sour, broke K’Ogalo were entitled to one shilling for every bread sold branded with the Gor Mahia logo.
However, barely four months into the partnership, Gor Mahia opted out of the deal as the revenue generated was very low.
For the four months, Gor Mahia pocketed Sh 1.5 million with 64,000 being realized in the month of April, Sh 239,000 in May, Sh 593, 000 in June and Sh 600,000 in July.
“We could not continue with the arrangement because we were unhappy. There were complaints from the market because people were not getting the bread. Every time I would get calls from our fans asking why they could get the bread in the supermarkets,” Gor Mahia chairman Ambrose Rachier said on Wednesday.
Under the new deal with Uzuru Foods Limited through their Elliots bread, Gor Mahia will still be entitled to one shilling for every bread sold.
Another club official who did not wish to be named as he is not authorised to divulge the contractual details, said the league giants stand to gain massively owing to Elliots’ wide reach in the market.
FAN BASE
“Elliots is promising to give us at least 1.5 million per month for a start which I think is a good figure. If they can keep the product’s sales high, we are confident the figures will surpass the Sh 1 million mark every month,” the official said.
Going by the officials’ projection, Gor could take home close to Sh 20 million annually should the product be warmly received by their large fan base.
Elliots Bread Limited Marketing Manager Moses Ogeto said: “We weighed our pros and cons and we think Gor Mahia has a solid fan base which could be converted into customers.
“We have the capacity to produce and sell well. We bring in a wide reach network which I’m sure the club will be pleased with and we are open to improving the deal.”
The move comes in the wake of Gor’s failure to attract a shirt sponsor for the second year running even as the club struggles to pay the players’ and the technical bench’s salaries.
Gor Mahia had a three-year sponsorship deal with Tuzo which expired at the beginning of last season after the milk product’s manufacturers’ Brookside Dairy declined to renew the contract.