French perfume company launches new product in Kenya
A French perfume and cosmetics house, has launched a new fragrance in Nairobi called Mon Guerlain targeting the sensual woman.
The perfume whose scent’s muse and face is inspired by US actress Angelina Jolie will be sold at Madora shops in Nairobi exclusively for the next two months before other outlets start stocking it.
Madora has three shops in Nairobi selling designer perfumes ranging from Bvlgari, Davidoff, Calvin Klein, Gucci and Armani.
Most Guerlain scents share vanilla, lavender, jasmine, sandalwood and rose notes that have become favourites of many women globally.
Baptiste Vesin, Guerlain manager in Kenya said “If you smell the fragrance it is mild and not very harsh that it breaks your own identity, it also puts you in a good mood, but the problem with such a perfume is that it is extremely addictive.”
“We know every last detail about our jasmine, sandalwood, lavender and our vanilla, because we buy our raw materials from men and women we have met and whom over time we have come to know them closely,” said Mr Vesin during the launch of Mon Guerlain.
Over the last 10 years, the perfumery market has grown attracting shops such as Madora and improvement from other retailers like Lintons, Fragrance Lounge and Petals among others.
“The Madora shops has been very successful, the way the shops are and the products they have to offer, gives the Kenyan customer a new shopping experience that they have really embraced, and this is very good for the global and international market in Kenya,” Mr Vesin said.
The cosmetics industry is evolving fast with a number of international brands having pitched tent in the a growing market where more women are aware of their beauty needs and can afford these famous world brands.
Some of the high-end international brands that have set up shop in city malls or signed franchise deals with established beauty outlets are MAC, Yves Saint Laurent, Clarins, Estée Lauder, Clinique, Black Up, Essie Nail cosmetics, Black Opal and Nimue, among others.
Mr Vesin said Guerlain brand has a rich history of more than 100 years and its products have a unique character formula that unites accords and combines rare, raw materials in secret concentrations.
“Mon Guerlain is a concentration of real human relationships. All of the shared and experienced emotions – from the field to the laboratory – become the notes of Mon Guerlain, a fragrance created for an extraordinary, sincere and authentic woman,” he said.
The eau de parfum spray comes in 50 millilitres (50ml) which retails at Sh11,000 and 100ml which costs Sh15,000.