Guinness to send lucky revelers to watch live EPL matches
Guinness has launched the second edition of its soccer reality promotion that offers its consumers a rare opportunity to watch the English Premier League matches live.
The promotion dubbed Guinness Get Booked Again will run for the next 12 weeks and is set to give six Kenyans the privilege to travel to the UK and watch the English Premier League live in the current season.
Consumers will also win cash prizes and merchandise weekly during the countrywide in bar activations.
Another twelve lucky revelers will walk away with Sh 100,000 each in the weekly draws with others winning airtime and merchandise during the countrywide in-bar activations.
BIGGER AND BETTER
“As a result of the enormous success of the Guinness Get Booked 1 promotion last year, we’re back, bigger and better and looking forward to rewarding our loyal consumers for choosing Guinness. All you have to do is to be spotted enjoying your favourite Guinness brand for a chance to get booked,” said John Williams, Head of Marketing EABL.
Loyal Guinness consumers will be rewarded through various in-bar activations that will be held in over 5,000 bars across the country as well as ‘under the crown’ mechanism.
This will qualify them for a weekly draw; offering with chances to win Sh 5,000; Sh 10,000; Sh 20,000; Sh 100,000; and a monthly draw that will see a lucky winner and a guest of their choice given the chance to travel to the UK and watch select English Premier League games live.
“We have scaled up the promotion, an effort that we hope will allow us to reach more consumers across the country- ultimately offering more opportunities to play and win,” Williams concluded.