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How YouTube is celebrating Kenyan vloggers in ‘The Voices of Africa’

YouTube has unveiled “The Voices of Africa,” a social campaign designed to honor the unique and traditional expressions found across the continent ahead of the festive period.

In collaboration with a select group of African creators, the campaign aims to spotlight the diversity of Africa’s cultural heritage.

The initiative invited creators from Sub-Saharan Africa to produce and share videos on their YouTube Channels that illuminate their individual cultural heritage stories.

These videos explore local traditions practices and engage in conversations with friends, family, and members of their communities.

The narratives have been shared not only on creators’ personal channels but also on the YouTube Google Africa Channel.

Twala Ngambi, Strategic Partner Manager at YouTube, expressed the platform’s commitment to acknowledging the diverse cultures, creators, artists, and content on YouTube.

“The Voices of Africa campaign is an opportunity that allows us to spotlight the uniqueness of Africa’s cultural heritage through the different voices and experiences of creators across the continent,” Ngambi explained.

Creators were encouraged to be as creative as possible, offering them the freedom to craft heritage stories that resonate with their audiences while showcasing authenticity.

The stories range from intimate glimpses into family homes and memories of primary schools to the sharing of personal family recipes.

Notable creators participating in the campaign include South African creator Seithati Letsipa, who delved into the cultural practice of Pabadimo, a thanksgiving ceremony.

Susan Wahome from Kenya shared insights into the secrets behind great African food, while Nigerian creator ‘Stylebereme’ explored her love for African Wax prints.

Wongel Zelalem provided an in-depth look at her Ethiopian heritage, and storyteller Steven Ndukwu traveled to Kano to immerse viewers in Dambe, a martial art of the Hausa people.

Kenya’s Kate Kendy took viewers on a journey through her history, heritage, and the countryside.

South African creator Banele Ndaba shared his upbringing journey, discussing where he grew up, attended school, and engaging in conversations with his family.

Reggie Mohlabi also provided an in-depth look at his background in a dedicated video.