Huawei unveils latest GR5 2017 cellphone in Kenyan market
Huawei Mobile Kenya has launched its advanced dual camera device Huawei GR5 2017 in the market, an effort to enhance its business footprint in the local market this year.
The company is looking to build on the growth realized last year which saw its market share increase to 14 percent.
The GR5 2017 is the first device in the local smartphone market with a premium and powerful dual camera in the mid-range category.
The dual camera smartphone boasts 1 3GB RAM, 32GB ROM, long battery life with capacity of 3270mAh, finger print 3.0 and 5”.5 FHD display.
Speaking during the launch of the device, Huawei Mobile Kenya Country Manager, Mark Hemaobin, said despite stiff competition, the company’s device business continues to grow in the local market.
He attributed the growth on the firm’s consumer-centric approach that focuses on creating meaningful innovation, as well as ongoing commitment to building a premium brand and reinforcing retail channels and after sale service capabilities.
“To sustain growth, we will be looking to strengthen our supply chain, channels, services and several other areas to streamline operations, improve efficiency of our decision-making and implementation, drive our internationalization strategy and proactively develop future capacity,” said Hemaobin.
The GR5 2017 is designed for technology trendsetters looking for a superb smartphone camera on a budget. Like its predecessor, Huawei GR5, the Huawei GR5 2017 offers features and technologies to rival even the most expensive handsets.
It provides speedy performance, exceptional battery coupled with Huawei’s intelligent power-saving technology that ensures 1.5 day of productivity on a single charge.
He noted that the company will keep strengthening its working relationship with key partners in the market by reviewing their needs in terms of market segmentation and provide them products that best suit their customers. The GR5 2017 will retail countrywide for Sh34,999.
This year, Huawei intends to continue putting consumer needs first and enhance its consumer-facing capabilities in the channel, retail, brand, marketing and services. This will strengthen its business base and streamline its operations and customer service.