Kenya Power ranked sixth as the most valuable brand – netizens react
Kenya’s electricity company Kenya Power has been ranked the sixth most valuable brand and leading utility in Kenya, but netizens feel otherwise.
According to the report by Brand Finance, a London-based brand valuation, and strategy consultancy, Kenya Power emerged as the most valuable brand in the energy sector and dominated 19 other brands from the country’s public and private sectors.
The electricity company delivered a brand value of approximately Sh 17.56 billion and earned an A+ brand rating that measured the brand perceptions, among different stakeholder groups where customers are the most important, as well as business and financial performance.
According to the statement by the company’s acting Managing Director Eng Geoffrey Muli, Kenya Power’s impressive performance was attributed to the collective effort that employees have put in scaling up the brand value, through various initiatives such as greening the grid, enabling mobility, and driving sustainability.
“The ranking is a reflection of the effort and commitment of our staff to grow the brand. As an organisation that transforms the lives of millions of Kenyans, our priority has been to entrench innovation and sustainability in our operations in order to enhance customer experience and grow shareholder value,” Eng Muli said.
However, netizens feel that the praise is too much hyped. They lament power surges, inconsistent power, and exaggerated charges among other shortcomings that they face.
Here are some of the comments;
“And you are very happy about number six? Who ranked you in the first place? You sat down and ranked yourself number six… of all digits!” wrote Simon Mwangi.
“Irony of the highest order. Maybe leading in blackouts,” said Alpjo Kitosh Kilungya.
“Imagine a monopoly, not able to deliver even the least basic services then you increase the price per unit. Am so ashamed to be a Kenyan right now,” wrote Kastis George.
“How did you arrive at it being the leading utility firm yet there is no competitor?” asked Ismael Ngeno.
“Are you guys serious with the Token values?” posed Ken M’ndubi.
“They need to get their facts straight,” wrote Morris Mandu.
“Ata hamfai kuwa top 20 (You do not deserve even to be top 20),” said Muchiri George.
“Kenya power my foot,” wrote Chelelgo Stanley.
“Hawa walihongwa to say that (This company was bribed to say that),” said Wanjiku Chege.
“Hot air,” wrote Mercy Chess Magufuli.
“You’re leading on what specifically?” asked Sam Alfan Ndereba.