Kenyan filmmaker Voline Ogutu work featured in MTV’s new show
Kenyan filmmaker Voline Ogutu’s work will be showcased in MTV’s groundbreaking new show “In Bloom,” set to air on March 8, 2024, on DStv Channel 129 and GOtv Channel 29 at 19:00 WAT.
The anthology comprises five compelling short films exploring gender issues and the pivotal moments that define characters’ lives.
Ogutu’s contribution to the anthology, titled “Kifungo,” follows the story of an ambitious romantic who grapples with self-acceptance upon discovering she is HIV positive.
The film, categorized as Psychological Horror, is a poignant exploration of personal struggle, language barriers, and cultural nuances, blending Swahili and English seamlessly.
Renowned actress Brenda Wairimu leads the cast, delivering a powerful performance that resonates with audiences.
IN BLOOM, spearheaded by Creative Lead Tope Oshin, Nigerian TV & Film Director and UN Live Board Member, features a diverse array of stories from international talent.
Alongside Ogutu’s “Kifungo,” the anthology includes “Aféfé” by Dolapo ‘LowlaDee’ Adeleke (Nigeria), “Alta” by Priyanka Banerjee (India), “Maré” by Giuliana Monteiro (Brazil), and “Period” by Nicole Teeny (USA). Each film offers a unique perspective on gender dynamics, cultural norms, and societal expectations.
Paramount Global, in collaboration with MTV Staying Alive Foundation and the Bill & Melinda Gates Foundation, aims to amplify underrepresented voices through its Content for Change initiative.
Crystal Barnes, Executive Vice President of Corporate Social Responsibility and Environmental, Social, and Governance (ESG) at Paramount, highlighted the importance of tackling gender-based issues through diverse storytelling.
The distribution of rights to third-party platforms will ensure widespread access to these impactful narratives.
Wame Jallow, Executive Director of MTV Staying Alive Foundation, emphasized the significance of community engagement in driving meaningful change.
“In Bloom” serves as a platform to address ‘silent pandemics’ affecting global communities, sparking dialogue and fostering understanding.
“In Bloom” arrives just in time for Women’s History Month and International Women’s Day, offering a platform to celebrate and amplify the voices of women worldwide.
Through compelling storytelling and diverse representation, the anthology aims to challenge stereotypes, provoke thought, and inspire action towards a more equitable future.
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