Nairobi News


Kericho resident wins Sh4.3m BMW in EABL promotion

A lucky man from Kericho is the proud owner of a brand new BMW x1 valued at Sh4.3 million following the conclusion of the ‘Red Dot’ consumer promotion by East African Breweries Limited (EABL).

Franklin Korir, 33, who works at Elgon Tea Factory, told Nairobi News, that he had never thought of winning anything in his life.

“I’m going to give my old car to my wife and I will be driving this state-of-the-art luxury car to Kericho,” Mr Korir said.

The lucky winner recalled how a while back he bought a few bottles of Smirnoff Vodka and because he had seen the advertisements he decided to try his luck.


Several days later when he received a call notifying him that he was the winner of the promotion, Mr Korir dismissed the caller as a fraudster out to con him of his money.

“The persistent caller kept calling me everyday with the same message that I was the winner of the car. I talked to a few friends who told me to come to Nairobi and find out. It was when I reached EABL headquarters that it finally occurred to me that indeed I was the winner,” Mr Korir said.

This was the second Red Dot promotion, which saw over 11,000 consumers winning various prizes. This year promotion attracted more than 290,000 people participants.