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Mashemeji derby broadcast deal worth Sh0, Oguda says

The Kenyan Premier League Limited’s chief executive Jack Oguda says the institution will not receive a penny from its latest broadcast rights deal involving the “Mashemeji derby”.

As reported on Nairobi News last week, the KPL on Friday announced via social media that Sunday’s SportPesa Premier League clash pitting AFC Leopards against Gor Mahia will be aired live on K24.

This arrangement involves only Sunday’s game which kicks off at 3pm, Oguda explained. He however added that talks are underway to extend the deal.

“They (K24) are not paying us anything, but have agreed to meet the cost of production. We are also in talks with NTV and KTN and see if they can borrow the feed. The plan here is to have our games back on TV asap,” Oguda said.

The eventual game-plan, according to Oguda, is to ensure that local stations get a fair of sharing a number of matches under the Free to Air platform.

“We are also exploring the possibility of producing these matches and selling them online, plus on a number of local stations,” Oguda added.

The relative interest in the SportPesa Premier League matches is welcome news, especially coming barely a month after giant Pay-TV channel SuperSport pulled the plug on a lucrative broadcast rights deal with the Kenyan Premier League Limited, reportedly worth Sh300 million a year.