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Mum denied me job at Keroche for lack of experience: heiress


The heiress to Keroche Breweries, Anerlisa Muigai, has landed a job and revealed it was not handed on a silver platter.

Ms Muigai posted on Instagram how she was turned down due to lack of experience when she first applied for a marketing job at the Keroche Breweries.

Tabitha Karanja, Ms Muigai’s mother, is the managing director of Keroche Breweries.

The Keroche Breweries Managing Director Tabitha Karanja (center) with her two daughters Anerlisa Muigai (left) and Tecra Muigai (right) at a past event. PHOTO | FILE
The Keroche Breweries Managing Director Tabitha Karanja (center) with her two daughters Anerlisa Muigai (left) and Tecra Muigai (right) at a past event. PHOTO | FILE

The rejection did not crush Ms Muigai’s dreams. It inspired her to start her own company: Nero Limited that produces the ‘Executive’ bottled still water.

And two years down the line, Ms Muigai says she reapplied for the same position at Keroche and was given a job in the marketing department, where she would be in charge of marketing the Summit brands – Summit Lager And Summit Malt – and vodkas.