Nairobi News

Kenyan content creator Murugi Munyi, known for her insightful content and engaging presence, believes that staying true to yourself and your brand is more important than succumbing to every passing trend. 

With a background in digital marketing, Munyi possesses a deep understanding of the intricacies of the online world, and her relatable and honest approach has earned her a dedicated following, making her a respected voice in the content creation community.

Sharing her two cents with other fellow content creators on the internet, Munyi emphasized the importance of staying true to one’s passions and consistently creating content that aligns with their values.

She further encouraged content creators to be selective in embracing trends. Instead of blindly jumping on every social media-hyped bandwagon, she advised focusing on one’s niche and refining it consistently. By doing so, creators can build a loyal following of like-minded individuals who appreciate their unique offerings.

“It is more important to stay true to yourself and your brand than it is to keep up with trends. Evolution is important yes – but you don’t have to jump on every single trend and every single social-media hyped thing,” she noted.

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Consistency being a crucial factor in the success of any content creator, Munyi stressed the importance of showing up regularly on the platform of choice. By consistently delivering content that resonates with their audience, creators increase their chances of being noticed and embraced by their dedicated tribe.

“Not everyone can/should be a YouTuber or a TikToker. Whatever your thing is, just keep doing it consistently. On whatever platform you’re on and you’ll be good. Your tribe will find and appreciate you where you are,” Munyi said. 

Munyi’s own success can be attributed to her ability to connect with her audience on a deeper level. By staying true to her brand, she has attracted a dedicated tribe of followers who appreciate her unique voice and perspective.

Munyi has faced quite a lot of backlash on social media as a content creator which has undoubtedly earned her the right to have a public opinion on matters of content creation.

Being a half host of the popular Kenyan podcast ‘The Messy Inbetween Podcast’ – TMI Podcast, Munyi has been heavily criticized by netizens on several occasions for the blunt way she addresses topics of concern. 

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Following her experience as a content creator, just barely two months ago Munyi took to social media to speak on the boundaries she has been implementing to maintain her mental health while using social media.

She shared that she has the right to cut off and block anyone from her platforms if they are being rude, disrespectful, unkind, or making her feel unsafe claiming that her platform is like her house and she wants it to be a positive place and no negativity will be tolerated.

On her direct messages, Munyi said that she will not open photos or links from followers whom she is not familiar with or who don’t explain the reason for sending the attachments. This is because, in the past, she has received unsolicited pictures of body parts and inappropriate messages.

The next boundary is reserving the right to choose which brands she wants to work with. Munyi said that this should be key for every content creator and that they can choose not to work with a certain brand if they so wish and not to feel bullied into working with a brand. She will refuse to work with a brand simply because they don’t align with her brand.

She also added that she has the right to keep some parts of her life personal despite being on the public platform. The sentiments by the mother of three were echoed and supported by her followers who praised her for implementing such boundaries.

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