Nairobi News


Nobody has ever gone poor for helping, Anerlisa tells ‘ignorant’ investors

Anerlisa Muigai, one of the heirs to the multi-billion shilling Keroche Breweries, has asked business investors to stop being ignorant when approached for investment opportunities.

Anerlisa, who is also the Chief Executive Officer of Nero Company Limited, a premier luxury beverage company, has also called on investors to help when possible.

“Sometimes, you only need a little boost for your business but most people will decline to be involved. Not because you can’t pay back but because they are ignorant. Please don’t give up. Keep doing you. Doors will soon open. God has every reason. Just trust Him,”Anerlisa said in a statement.

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“Also, if you can help, help. Nobody has ever gone poor helping. You lose nothing by helping. You only receive more blessings,” she further said.

Anerlisa, one of three children to Nakuru Senator Tabitha Karanja, is now one of two remaining heirs to the Keroche Breweries empire. However, she ventured out on her own and launched the Nero Company Limited which, according to their official website, can handle a production capacity of filling up 12,000 bottles with water per hour.

In a past interview, she said Nero Company is independent of her parents’ companies and she has been building the business by herself.

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“I first applied for a marketing job in Keroche breweries but due to lack of enough experience, I was denied the job. So, what next? I decided to start Nero company Ltd to produce executive still water , to learn more and maybe re-apply for the marketing job. I was around my parents a lot when they were working. I learnt a lot about business from them and from those experiences,” she told a news website last year.

Anerlisa founded the company in 2013 upon her return to Kenya from the United Kingdom where she had been undertaking her further studies. She has since expanded her business portfolio when she recently opened a high-end luxurious nail salon in one of Nairobi’s upmarket Hurlingham area.

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