Sauti Sol in plea for corporate support
With their recent partnership with EABL’s new vodka brand, Chrome, multi-award winning boy band Sauti Sol say they are seeking to break the trend where corporates snub artistes and decline to support them financially.
Speaking to Showbuzz, their publicist Anyiko Owoko said however popular a band is, it needs corporate support to undertake big budget projects such as their album, Live and Die in Afrika.
“We definitely have many corporates supporting us. They have been approaching us, and we have been approaching them as well. Some work out and others don’t, but the thing is, we want to help change the trend and have them fully support artistes,” she said.
This is the biggest partnership Sauti Sol has so far entered into. It will run for six months. While releasing the Live and Die in Afrika album, Safaricom came on board. They provided their site for 48 hours for free downloads of the album.