Nairobi News


Sauti Sol’s Savara lands major endorsement gig

Sauti Sol’s Savara was unveiled yesterday evening as the new brand ambassador of Kenyan Spirit Kenya Cane during a relaunch ceremony at the National Museums of Kenya.

In a campaign dubbed ‘The Greats toast twice’, Kenya Kane is making a comeback to the market with a bang. Leading the campaign, Savara, during the launch, gave an incredibly fun-filled performance that saw those in attendance dance to the rhythm.

Savara, whose real name is Savara Mudigi, dropped his much-anticipated debut solo album, ‘Savage Level’ earlier this year in February.

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Savara (of Sauti Sol) released his solo project in time for Christmas & New Year. Photo: pool

The 14-track body of work, which was produced by Savara and cuts across themes including love, awakening, consciousness, anxiety, growth, and excellence at all costs with features from Karun on ‘Vibration’ and Nyashinski on ‘More Than a Friend’.

‘Savage Level’ is a global sound and a tribe with various layers to it. It’s Afro-Confusion – different sonic levels packaged in a beautiful rhythmic way.

Known as The Vibe Curator, Savara has left an imprint of whom he is in every song on the album, documenting how his style continues to evolve.

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Savara of the group Sauti Sol performing on stage during the Oktobafest organized by Kenya Breweries Limited (KBL) held at the Ngong Racecourse grounds on October 5, 2019. Picture by Francis Nderitu

Being the new brand ambassador of Kenya Cane proves just how the singer is not bound by limits and continues to rise above the bar of being a quarter of one of Kenya’s greatest bands.

Kenya Cane is a smooth, triple-distilled vodka made from fermented sugarcane. Its essence and distillation process brings out a fine distinction from other vodkas.

It was first produced in 1976 and, to date, has grown to be even more superior, always holding up its true mantra, ‘Celebrating Your Moment’.

Kenya Cane is smooth and light, with a 40 percent ABV, triple-distilled spirit, proudly made in Kenya by Kenyans.

KC is popularly known as a versatile spirit, with a wide variety of cocktail applications.

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