Stop giving clout chasers free platforms, Ciru Muriuki tells Kenyans
Kenyan media personality Ciru Muriuki has advised Kenyan artistes to up their game and set a tone for the industry.
At the same time, she has faulted Kenyans for giving clout chasers a platform they don’t deserve.
“I was going to make jokes about this last night, but upon further reflection, I realize that there is nothing funny about this,” Ciru said, in an apparent reference to the music Vera Sidika released on Friday.
She also noted that there are so many incredibly talented Kenyan artistes who have specialized in diverse music genres who need to be promoted.
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“We have spent a week talking about someone’s buttocks, only to find out that all this was a gimmick to drum up publicity before releasing a (quite frankly, mediocre) song. A certain couple went quiet on their social media platforms, with the exception of a couple of cryptic posts that had their fans really worried about them, then BOOM, a song was released,” Ciru said.
She further challenged artistes should stop clout chasing and let their talent speak on their behalf.
“We will only rely on gimmicks. We have given clout chasers a platform they do not deserve. We have to do something,” stated Muriuki.
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“We need to stop enabling this nonsense. True talent speaks for itself. It doesn’t need a gimmick. When have you seen Sauti Sol playing stupid games on social media prior to releasing a new project? Nyashinski? Nikita Kering? Wakadinali?” she posed.
She also challenged media outlets to focus on promoting Kenyan artistes for the music industry to grow.
“We really need to stop rewarding clout chasers. I’m actively sick of this,” she said.
This comes a few days after comedian Eric Omondi said that there is a need for Kenyan artistes to be promoted instead of international artistes.
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