Nairobi News


Tecno launches its latest Phantom 6 and 6 Plus in Dubai

Tecno Mobile, a Chinese manufacturer of high-end smartphones and feature phones, launched its newest variants of its flagship phone series on Sunday night in a Dubai hotel.

The event at Armani Hotel at the Burj Khalifa, saw the Android operated Phantom 6 and 6 Plus, which are customised on the needs and habits of young consumers in Africa, unveiled.

Kenya will be among the first countries in Africa to retail Phantom 6 and 6 plus when they are launched in the market next week.

According to Livingstone Irungu, Tecno’s Regional Director and Operator Business Department, Phantom 6 and 6 Plus will retail between Sh25,000 and Sh35,000 respectively.

At the same time, the company announced that it would be going global and expand its foothold in the Middle East.

Africa and Dubai-based journalists were invited to cover the event.

Different executives from Transsion Holdings, the company behind Tecno phones, narrated how it took the company 428 days, 225 top engineers and 45 global partners to come up with Phantom 6 and 6 Plus.

Models showcase Tecno Phantom6  and 6 Plus in Dubai. PHOTO | COURTESY
Models showcase Tecno Phantom6 and 6 Plus in Dubai. PHOTO | COURTESY

“We are proud of what we have been able to achieve in Africa so far and we are confident that the time is right for us to duplicate the same success across other emerging markets,” said Mr Vane Ni, Deputy General Manager and Global marketing at Tecno Mobile.

He added that few people thought they would grow so fast in 10 years to control a market share of 25 per cent across six major African markets including Kenya, Nigeria, Ghana, Tanzania, Cameroon and Ethiopia.

Other notable guests who spoke at the event included Kimura Makoto, General Manager of Sony, Arthur Wang, Senior Director Corporate Sales International of MediaTek.

The main speaker of the event was Arif Chowdbury, Transsion Vice President at Tecno Mobile who said, “We see huge potential for our business in this part of the globe (Middle East), and the launch here of our newest products coincides nicely with our tenth anniversary celebrations. After growth in Africa, we are now ready to expand and serve consumers in the Middle East market.”

Statistics indicate that 90 per cent of ‘millennials’ go online daily, 75 per cent of them using smartphones, according to Google Consumer Barometer.

Mr Chowdbury added: “The trends we identified across the region allowed us to see that there is room for Tecno Mobile’s offering in the Middle East where we are targeting young consumers to provide innovative phones and tailor-made services that meet their needs.”