TECNO mobile in global partnership with Manchester City
Mobile phone manufacturer, TECNO Mobile, and the English Premier League’s Manchester City, on Wednesday celebrated the launch of their new global multi-year partnership to become the football team’s tablet and handset partners.
As the official tablet and handset partner, TECNO Mobile will work with the Club to grow their strategic marketing and advertising campaigns across the globe, including Africa where TECNO is already recognised as the market’s leading mobile phone brand.
“We are delighted to welcome TECNO Mobile to Manchester City’s growing repertoire of global partners. Its global focus coupled with a commitment to each of its local markets reflects our ethos and we look forward to working with them to connect with Manchester City’s global fan base,” said Mr Tom Glick, City Football Group’s Chief Commercial Officer during the launch of the global partnership, which took place at the City Football Academy, Manchester City’s elite training and youth development facility.
LOOK FORWARD TO
Mr Glick told Nation that although they are partnering, their shirts will not be branded with Tecno because they already have other partners, but it is something they would look forward to in the future.
Stephen Ha, General Manager of TECNO Mobile, who was also present uring the signing event added, “We are honoured to be partnering with such a successful and well known club as Manchester City, continuing our long association with sport at the highest level.”
He added that providing consumers with an unparalleled mobile experience is a top priority for the company and they see many similarities with Manchester City when they look at their commitment to delivering a premium match day and digital experience for their fans.
“We are delighted to join their team and can’t wait to kick start this partnership together,” added Mr Ha.
TECNO, part of Transsion Holdings, was first established in China and over the last decade has grown its global presence to over 40 emerging markets.