Tecno’s latest ‘Selfie Camera’ device launched in Nairobi
Tecno mobile on Thursday unveiled its latest device, the Camon CX handset, to its global market.
The phone, nicknamed “Selfie Camera”, which was unveiled in Nairobi, will be available in over 41 countries across Africa, the Middle East and Latin America.
According to the mobile company, Camon CX targets the young, independent smartphone users who love taking selfies.
Stephen Ha, General Manager of Tecno mobile said they decided to launch the phone in Kenya because it is one of their biggest markets in the continent.
“Kenya is a beautiful country and we wanted to show the world what it has. That is why we came here to launch our latest smartphone,” Mr Ha said.
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“We are very excited to unveil the Camon CX, as our latest smartphone. The phenomenon of the selfie has in recent years taken over smartphone usage, and photo quality is important to not just younger consumers but increasingly wider age demographics,” he added.
According Mr Ha, the mobile phone company has made a conscious effort to adopt the latest technology to provide consumers with the highest quality mobile experience.
The Camon series was introduced in the market in 2015 and has so far sold more than 5 million handsets globally.
Tecno, which is part of Transsion Holdings headquartered in China, has seen its brand grow and now holds 25 percent of market share in Sub-Saharan African countries since 2014 reaching market sales of over 25 million devices in 2015, including 9 million smartphones.
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Globally, it has sold 60 million devices in 2016 while at the same time smartphones manufactured by the company increased by 40 percent.
Beehong Hong, Transsion’s Chief Marketing Officer said that, the company strives to maintain its Tecno brand name as the most popular smartphone provider in the African market by utilizing new technology as they have done with Camon CX.
“The launch of the Camon CX is the latest example of where Tecno Mobile provides quality products at affordable prices across different markets. With this device we are tapping into new technology, delivering consistent, superior image quality whilst still offering an easy-to-use device,” Ms Hong said.
The launch saw two devices – the Camon CX and Camon CX Air – being added into the market.
Both devices will retail at Sh20,000 and Sh15,000 respectively and will be available across all Tecno branded shops and Safaricom shops across the country from Friday, 24th March 2017.