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TikTok to host Kenyan content creators for mental health workshop

TikTok will host an immersive mental health workshop for Kenyan content creators later this year.

With Kenya being one of its largest markets in Africa after South Africa and Nigeria, the social media giant says it intends to invest resources and capacity building for Kenyan content creators on its platform to improve their livelihoods.

Last week, the short-form video hosting platform hosted a two-day workshop for content creators in the country as part of its Levels Up programme launched last year.

At the pitching camp in Nairobi, TikTok hosted a two-day immersive experience for local Kenyan content creators to educate them on personal branding and positioning and enhance their social media usage skills to improve their economic advancement and global exposure.

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The workshops dedicated time to educating creators on TikTok best practices, staying safe on the platform, building professional brands and more in a fun and experiential environment. With creator well-being at the forefront, sessions included meditation and prioritising digital well-being.

“We are seeing tremendous growth from Kenya in terms of content creation, and that makes Kenya a priority. In that regard, we are coming up with several programmes to improve the well-being of Kenyan content creators on our platform. Apart from improving their content creation skills, we are also planning to run more intensive mental health workshops for content creators. This is a global issue that affects everyone and let’s face it, without the wellbeing of our creators, we don’t have a platform. It is important for us to have successful TikTok content creators for the betterment of our society,” Keagile Makgoba, Communication Manager, Sub-Saharan Africa, told Nairobi News.

Over the past few years, a number of content creators such as Thee Pluto, Mohammed Alby, Reverend Dad, Chebet Ronoh, Jackie Matubia, to name a few, have come out publicly to share their struggles with mental health.

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