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Twitter users comment on new impressions feature

By Wangu Kanuri December 24th, 2022 2 min read

Twitter users overwhelmingly voted for Twitter impressions count be moved to the right. Twitter CEO Elon Musk shared a poll on which side should the Twitter impressions count be with over 2 million Twitter users voting.

From the poll, 54.3 per cent voted they would want the count moved to the right while 45.7 per cent wanted it to stay on the left.

Twitter impression is a new feature that Musk intends to roll out to allow users to see the impressions their tweets make. Disclosing the feature, Musk, a technology guru shared that over 90 percent of Twitter users read but do not tweet.

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“Twitter is rolling out View Count, so you can see how many times a tweet has been seen! This is normal for video. Shows how much more alive Twitter is than it may seem, as over 90% of Twitter users read, but don’t tweet, reply or like, as those are public actions.”

Musk seems enthusiastic about this feature showing users just how many people they will reach on Twitter; but for some users, this feature might have the opposite effect and reveal that fewer people see their tweets than they believed.

Already, Twitter has a feature that shows more detailed analytics about your tweets than just likes, retweets and quote tweets. If you click “view Tweet analytics” under something you posted, you can see how people interacted with your tweet in ways like clicking to view your profile or expanding the details of a quote tweet. You can also see the total impressions, which is defined as “Times this Tweet was seen on Twitter.” This definition is pretty loose, since we don’t know exactly what it means for a tweet to be “seen.”

What’s different about the new views feature is that now, views will be visible to everyone, not just the owner of the account.