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Uhuru among African leaders with most followers

President Uhuru Kenyatta is the third most followed African leader on Instagram according to a new study by Burson-Marsteller, a leading global public relations and communications firm.

The World Leaders on Instagram study places Egyptian President Abdel Fattah el-Sisi as the top most African leader with the highest Instagram following of more than half a million followers, followed by Tanzania’s former President Jakaya Kiwete who has more than 53,000 followers.

President Kenyatta, has over 51,000 followers, making him the most followed Kenyan leader on the social media platform but number three in the continent. He’s followed by his Nigerian counterpart Muhammadu Buhari who has about 45,000 followers.

The report however places US President Barack Obama as the most popular world leader with over 6 million followers, on his Barack Obama campaign account.


The most liked post of all world leaders is the “Thank You” photo of Barack Obama after being reelected on November 7, 2012; he also posted the most commented on picture, garnering almost 200,000 comments on the image showing him getting a flu shot with the caption: “Tell us how your life is #BetterWithObamacare”.

Obama is followed by Russian Prime Minister Dmitry Medvedev, who has more than 2 million followers with Indian Prime Minister Narendra Modi coming in third with 1.7 million followers.

El-Sisi is the only African leader in the top 10 list at number 10, with Kiwete taking position 29, Kenyatta 30 and Buhari 33.

All 305 world leaders combined have posted a total of 76,387 photos and videos and the vast majority of posts are pictures of large gatherings such as election rallies, conferences, government meetings and bilateral meetings with their foreign counterparts.

The top 10 world leaders with most followers on Instagram

1. US President Barack Obama – 6 million followers

2. Russian Prime Minister Dmitry Medvedev – 2 million followers

3. Indian Prime Minister Narendra Modi – 1.7 million followers

4. The White House – 1.7 million followers

5. Queen Rania of Jordan – 1.4 million followers

6. HH Sheikh Mohammed Bin Rashid Al Maktoum the Ruler of Dubai – 1.4 million followers

7. Turkey’s President Recep Tayyip Erdoğan – more than half a million followers

8. Iran’s Supreme Leader Ali Khamenei – more than half a million followers

9. Argentinian President Mauricio Macri – more than half a million followers

10. Egyptian President Abdel Fattah el-Sisi – more than half a million followers