Wanyama signs deal to become Safaricom brand ambassador – PHOTOS
Harambee Stars skipper Victor Wanyama is Safaricom’s latest brand ambassador.
The Tottenham Hotspur midfielder has agreed to a multi-million shilling deal that will run for two years.
Although details of the deal are scanty, Nairobi News understands that Wanyama will feature prominently in Safaricom’s promotion campaign dubbed Twaweza.
In the deal, Wanyama agreed to a confidential clause that bars him from revealing its details.
The Twaweza promotion, already silently activated on social media platforms under the #twaweza hashtag, is expected to be launched countrywide in the coming weeks.
It will feature images of Wanyama’s smiling broadly that will be splashed all over billboards and in mainstream media.
The deal is the midfielder’s fourth endorsement. He boasts of other endorsements with the likes of Adidas, Multichoice and Brand Kenya.
Safaricom has released pictures of an excited Wanyama signing the deal alongside the company’s chief executive Bob Collymore.
The player has also shared some of the pictures with his 271,000 followers on social media.
He captioned the Tweet, “Coming Soon”.
— Victor Wanyama (@VictorWanyama) June 13, 2017