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6 things to consider when entering Charlene Ruto’s logo competition

Charlene Ruto’s recent announcement of a logo design competition for The Young People’s Network International (TYPNI) presents an exciting opportunity for young creatives in Kenya.

However, as participants gear up to unleash their creativity, it’s essential to navigate potential copyright and intellectual property (IP) issues. Here’s what entrants should consider:

1. Ownership and Rights:

Before submitting designs, participants should clarify who will own the winning logo. Clear agreements should outline whether TYPNI will retain full ownership or if designers will retain certain rights to their creations.

2. Color Palette Selection:

While a vibrant color palette is encouraged, designers should be cautious when using specific colors listed as preferences. If these colors are trademarked or copyrighted, their unauthorized use could lead to legal consequences.

3. Inclusivity and Accessibility:

TYPNI’s focus on inclusivity, particularly for young Persons with Disabilities (PWDs), is commendable. Designers should ensure that their submissions are accessible and inclusive, adhering to principles of universal design.

4. Brand Incorporation:

Incorporating TYPNI’s name and branding elements into designs is permissible, but designers must avoid infringing on existing trademarks or intellectual property associated with the organization.

5. Prizes and Rewards:

Entrants should carefully review the terms and conditions regarding prizes and rewards. Clarity on the allocation and distribution of rewards, including the cash prize and lunch with Charlene Ruto, is essential to prevent disputes.

6. Submission Guidelines:

Participants should adhere to submission guidelines outlined by TYPNI, ensuring that their entries meet specified criteria and are submitted within the designated timeframe. Any deviation from these guidelines could result in disqualification.

At the launch of the competition on February 19, Charlene emphasised that all entries are welcome, regardless of submission method or skill level.

“I have an exciting opportunity for you,” said Charlene.

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“This organisation is ready, but we don’t have a logo. That’s your opportunity,” she continued.

Charlene announced the launch of the logo competition with a deadline of March 11.

She emphasised the accessibility of the competition and encouraged participation regardless of available resources.

“Whether you have pen and paper or access to a laptop, wherever you are, I urge you to unleash your creativity and design a logo for TYPNI,” Charlene encouraged.

Enquiries and submissions should be sent to and the competition is open to anyone between the ages of 18 and 30.

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