Phoina on starring in ‘Nai-Rich’ reality show
By Elizabeth NgigiBeauty enthusiast, Phoina Wambui alias Phoina has opened up about her journey from a makeup artist to a beauty mogul, and how she handles the pressure that comes with being in the public eye.
In an interview, Phoina shared her thoughts on maintaining her composure amidst the scrutiny that often accompanies fame.
“This requires a balance of confidence and humility to learn and grow. Silence has been my biggest weapon against negativity. It’s about focusing on positive impact and staying true to myself amidst external opinions,” she said.
When asked about her decision to join Nai-Rich, Phoina said:
“Joining Nai-Rich was a strategic decision for me. It offered a platform to showcase my journey in entrepreneurship and beauty innovation to a broader audience. I saw it as an opportunity to inspire others with my story, share insights into building a successful brand like Phoina Beauty, and showcase the realities behind the glamour of entrepreneurship.”
Despite initial reservations about exposing her personal life to the cameras, Phoina says she chose to embrace the experience.
“It’s been a rollercoaster, quite the dynamic experience. There’s a mix of both excitement and challenges, especially when it comes to interacting with the co-stars. I have gotten to see the different individuals in their different elements, and it’s a bit like a box of chocolates, each one brings its unique flavor,” she remarked.
She says her favourite co-star is socialite Amber Ray whom she describes as “very unproblematic.”
As for what viewers can expect from her on the show, Phoina promised to deliver “authenticity served with a side of ambition.”
“I’m bringing a fresh take on beauty and entrepreneurship, and juggling boss moves with a touch of philanthropy. I’m the ultimate juggler.”
Looking ahead, Phoina says she has big plans for Phoina Beauty.
Inspired by the likes of Rihanna’s expansion into haircare with Fenty Beauty, Phoina revealed that her brand is “leveling up with the best beauty school in the country.”
Her goal is to continue innovating and addressing Africa’s beauty needs.
Reflecting on her journey, Phoina shared the most valuable lesson she has learned in business:
“Business is like makeup contouring, you have to adapt and blend seamlessly. Resilience has been my go-to shade.”
Nai-Rich premieres on Showmax today.
Other celebrities featured in the show are, KRG The Don, Kennedy Rapudo, and Risper Faith.