USIU unveils new identity
Close to 2000 students and alumni thronged the United States International University-Africa campus off Thika Road to celebrate the varsity’s rebranding through a masquerade party.
Several former students in the frame of multimillionaire Manu Chandaria, National Chamber of Commerce and Industry National Chairman Kiprono Kittony joined the current students in celebrating 45 years of existence while unveiling a new look identity.
While they opted to change the logo, the brand colours of yellow and blue were retained, and the name Africa was reintroduced to the varsity’s name 15 years after it was dropped.
“The rebranding coincides with our 45-year anniversary and at a time when we are investing in strategic structures that will help us differentiate ourselves from other institutions by providing quality education,” said Vice Chancellor Freida Brown, who has been at the institution since its inception in 1969.
Internationally acclaimed afro soul artiste Eric Wainaina belted a number of his famed hits like Nchi ya Kitu Kidogo in a concert, and was even joined in dance by board members.