Nairobi News

2023 has witnessed an array of phrases that have not only dominated conversations across the nation but also found their way into popular culture, music, and even political discourse.

From music charts to political arenas and daily conversations, these phrases have etched their mark on Kenya’s cultural tapestry in 2023, reflecting the nation’s diverse, dynamic, and ever-evolving linguistic landscape.

Here’s a roundup of the most talked-about phrases of the year according to Nairobi News.

Mambo ni Matatu:
Hold onto your seats because President William Ruto didn’t just drop a warning; he introduced a whole vibe with “Mambo ni Matatu!” Taking on sugar cartels with this catchphrase, he basically said, “Get in line or hop off the ride!” And guess what? He patented it! So, whenever you hear it, know that it’s packed with political punch and a whole lot of swag

‘Kitakuramba’:
This phrase soared to prominence, earning a spot on the Associated Press (AP) Word of the Year list. Originating from the controversial Coast-based preacher, Mackenzie, this term took a dark turn. Accused of leading a fatal starvation doomsday cult that claimed over 400 lives, Mackenzie used ‘Kitakuramba’ as a chilling warning to arresting officers, hinting at unforeseen repercussions.

Mpoa/Mverified/Mpermanent
Love was in the air, and Kenyans didn’t hold back! ‘Mpoa’ became the go-to term for that special someone, translating to “my love,” because who doesn’t want to flaunt their awesome partner? And let’s not forget ‘Mverified’ – the ultimate stamp of authenticity in the love game. It’s like saying, “Yep, they’re the real deal!” Romance just got its very own dictionary, folks!

It’s Giving Zimbabwe & It’s Giving:
Oh, Gen Z, always keeping us on our toes with the vocab! 🤩 When something’s not quite hitting the mark, you’ll hear a sassy “It’s Giving Zimbabwe!” But if it’s absolutely smashing it? Just a simple “It’s Giving!” is all you need. Basically, they’ve turned rating things into an art form, and we’re here for the drama and the praise!

Hii imeenda
Remember that epic moment from the 2022 campaign when Suna MP Junet Mohamed was basically the ultimate hype person for Raila Odinga? He didn’t just whisper or hint; he shouted out, “Hii imeenda!” Translation? “We’ve got this in the bag, folks!” Junet was basically the DJ at the best party ever, spinning tunes of confidence and swag. Can you imagine the dance moves?

Mambo Imechemuka
KRG The Don, a notable musician, introduced this phrase, signifying a situation’s intensification. So impactful was the term that KRG secured patent rights and later released a track titled ‘Mambo Imechemuka.’

Father Bernard/Brother Bernard
Stemming from a poignant moment at a Catholic burial, where a nun’s grief led her into the grave, this phrase captures situations that veer off course, much like the unexpected event at the burial.