KBL to take six lucky consumers to experience Formula 1 thrill
Kenya Breweries Limited (KBL) has launched a promotion that will see six consumers of its Johnnie Walker whisky travel abroad to watch a Formula 1 Grand Prix race.
The campaign, dubbed ‘Experience Formula 1 with Johnnie Walker’ was launched last week.
The six winners will be picked during the 12-week promotion.
They will each receive an all-expenses paid trip to one of the countries that are part of the Formula 1 Grand Prix circuit.
At the races, the winners will enjoy access to the Johnnie Walker VIP hospitality tent.
The Formula 1 Grand Prix circuit, which kicked off in March, comprises 21 races spread throughout the year until November.
So far, four of the races have been held in Australia, Bahrain, China and Azerbaijan.
“For the first time in history, KBL is bringing the long-standing Johnnie Walker – Formula 1 partnership to Kenya. This partnership affirms the position as the leading alcoholic beverage company in East Africa, while at the same time strengthening the historical connections that the Walker family has with the world of motorsport and Grand Prix racing which go back to the 1950s,” said KBL Head of Spirits, AnnJoy Muhoro.
The promotion is open to consumers of any of the Johnnie Walker variants.